When it comes to creating an Italian language fashion store based on the company’s overall communication technique, things can get tricky. But Alberto Apostoli Studio created a design that is each appealing and brand focused. Here is the official description from the Eliseo store from the designers: “The concept underlying this particular project is based on a combination of creativeness and rationality and changes through a refined use of contact form, light and colour. Rationality is implicit in the utilization of squared shapes executed within glass and metal; creativeness is mainly to be seen in 3 elliptic elements rising through the floor to model the actual false ceilings, thus causing separate the retail area into three distinct places: menswear, ladies’ wear as well as young fashion. Important aspects of emotional communication with the customers are, for example , the back‐lit glass display cabinets, the RGB lighting of the false ceiling and the “honeycomb” display models in glass and metallic. The LEDs, whose up and down and horizontal light is utilized by Apostoli as a correct surface covering, run almost all along the main aisles from the store and its furnishings, changing the latter into causes of indirect light.
All furnishings have been custom‐made by the architect’s own design and are described by an unusual combination of cup and pearly white colored wood. A particularly impacting component is provided by the large brownish wall which appears to be “boxed” inside a glass display cupboard and whose interior offers the backdrop to the china cupboards and furniture elements producing the till area. The top display table positioned near to the entrance is particularly striking and chic with its all glass framework that is partially illuminated from inside. A clever use of colour has been conducted: coffee and beige for your resin flooring, dove greyish for the furniture and parts of the flooring and, finally, red-colored - a flash associated with colour that defines a few graphic details, as well as a the majority of unusual chair that has been specifically created for this project. ”
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